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What it is:Crowdfunding is about persuading individuals to each give you a small donation
-- $10, $50, $100, maybe more. Once you get thousands of donors, you have some serious cash on
hand.
This has all become possible in
recent years thanks to a proliferation of websites that allow nonprofits, artists, musicians -- and yes, businesses
-- to raise money. This is the social media version of fundraising.
There are more than 600
crowdfunding platforms around the world, with fundraising reaching billions of dollars annually, according to the
research firm Massolution.
Related: Crowdfunding's Growth Spurt Going Strong
How it works: The most common type of crowdfunding fundraising is using sites like Kickstarter and
Indiegogo variety, where donations are sought in return for special rewards. That could mean free product or even a
chance to be involved in designing the product or service.
source: entrepreneur.com
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